Geodemographic data describes geographical units with populations of broadly homogeneous socio-economic and cultural characteristics. This data is more useful than standard demographic data as it includes a spatial dimension. For example, at-risk groups in particular locations can be identified by geodemographic data. In New Zealand, census data is a good source of geodemographic information and is supplied by meshblock.
Another application of geodemographic data is job destination data can be weighted by the population relating to particular datasets. For example, attractiveness values are assigned to meshblocks or defined geographic areas with more jobs per unit area than for similar areas with fewer jobs per unit area.